Fantasia Color Technology News

Nine New Shades of the Rainbow: Latest Fantasia® Technology Colors Augment Bayer MaterialScience’s Extensive Line of Colors and Special Effects for Thermoplastic Part Design

New Hues Include: Iguana, Area 51, Stilettos, Torte and Traffic

August 15, 2007

PITTSBURGH, Aug. 15, 2007 — After scanning the horizon for the latest and greatest looks in colors and special effects, Bayer MaterialScience LLC (BMS) has crafted an exciting new set of LEDA® compounded color technology effects. The new LEDA effects were developed at the BMS Color Competence and Design Center in Newark, Ohio, and are designed to complement BMS' Makrolon® polycarbonate.

Keeping with recent technology-driven trends in color design, three new techno-type ASTER® metal flake effects show the innovative potential of LEDA compounded color technology to provide high-tech finishes for a variety of applications. These new color effects are:

• Area 51 — This is a color-shifting dark metallic color that morphs as the viewer moves around it. The dark, nickel-like hue of Area 51 features flashes of greens, golds and purples that pop out of the metallic color, giving it an alien appeal.
• Cadet — A lustrous metallic gunmetal with a cold blue edge, Cadet represents a chromatic evolution of dark metallic colors.
• Iguana — Iguana is a green that hovers on the edge of gray. A special effect additive allows Iguana's metallic-appearance particles to flash and grab the attention of the observer.

"Color trends are indicating that metallic colors are getting darker, yet at the same time they are becoming more chromatic through the addition of subtle, and sometimes not-so-subtle, coloration," said John Skabardonis, Fantasia Color Technologies Manager, BMS LLC.

BMS also has designed six additional colors that keep in step with the hottest industry trends while appealing to a nearly endless spectrum of applications. These new colors are:

• Goji Berry — an Asian-inspired take on the red color palette in a muted tone;
• Grotto — a very dark blue color;
• Stilettos — a rich red color that — with Makrolon polycarbonate — takes on a red lacquer or patent leather-like gloss;
• Tickle — a very light and feminine powdery pink;
• Torte — a dark, chocolate brown; and
• Traffic — yellow with a tinge of orange, reminiscent of traffic lines painted on roadways.

These nine new LEDA compounded color technology effects further expand the palette of BMS' Fantasia color and special effect technology offerings. With the recent opening of BMS' new Design Center at the Newark Color Competence Center, customers have the ability to transform the LEDA compounded color technology effects into their perfect vision of color.

"These latest additions to the spectrum of colors from LEDA molded-in color technology are a direct response to the edgy, innovative options designers demand for their products," said Skabardonis. "However, this is just the starting point for these colors. Our goal is to help our customers visualize their unique color, and we can, and do, customize these effects to suit our customers' requirements, applications and needs."

Color Your World with Fantasia Color and Special Effect Technologies
Fantasia color technologies are the industry's most complete, one-stop solution for color and special effects. To meet customers' wide range of design, processing and cost parameters, there are five separate technologies:

• AURA® color infusion technology — Color parts after they are molded/formed
• LEDA® compounded color technology — Molded-in color for BMS resins
• IMAGIO® coatings technology — High quality see and feel coatings
• FARIA® film insert molding (FIM) technology — Superior graphics and decoration options
• MILENA® color concentrate technology — Color for niche applications such as optical data storage media (CDs, DVDs, CD-Rs)

Visit www.BayerFantasia.com
These nine new LEDA compounded color technology effects will soon be added to the many colors and special effects that can be viewed on the Bayer Fantasia Web site at www.BayerFantasia.com. In addition to being able to view the full line of Fantasia color and special effect technologies as 360° rotational forms on the site, you can also read the latest trend and application information in the eNewsletters found there. You can also sign up to receive the Fantasia eNewsletter on the site so you can stay up to the minute with the latest offerings and news from the BMS world of colors and special effects for thermoplastics, the world of Fantasia.

For more information on the complete Fantasia Color and Special Effect Technology program, visit www.BayerFantasia.com.

Bayer MaterialScience LLC is one of the leading producers of polymers and high-performance plastics in North America and is part of the global Bayer MaterialScience business with nearly 14,900 employees at 30 sites around the world and 2006 sales of 10.2 billion euros from continuing operations. Our innovative developments in coatings, adhesive and sealant raw materials, polycarbonates, polyurethanes and thermoplastic urethane elastomers enhance the design and functionality of products in a wide variety of markets, including the automotive, construction, electrical and electronics, household and medical industries, and the sports and leisure fields. Our inorganic basic chemicals unit produces chlorine and related essential products for the chemicals industry. Let us give life to your vision. Bayer MaterialScience — Where VisionWorks.

Bayer Corporation, headquartered in Pittsburgh, is a subsidiary of Bayer AG, an international health care, nutrition and innovative materials group based in Leverkusen, Germany. In North America, Bayer had 2006 net sales of 7.8 billion euros and employed 17,200 at year end. Bayer's three subgroups, Bayer HealthCare, Bayer CropScience and Bayer MaterialScience, improve people's lives through a broad range of essential products that help diagnose, prevent and treat diseases; protect crops and enhance yields; and advance automobile safety and durability. Bayer AG stock is a component of the DAX and is listed on the New York Stock Exchange (ticker symbol: BAY).

Media Contact(s)
Contact:	Scott Hunsberger
Tel:	412-777-5200
Company:	Bayer MaterialScience
e-mail:	scott.hunsberger@bayerbms.com

The nine latest Fantasia® technology colors offer customers even more options for customization of thermoplastic part design.

Techno-type ASTER® metallic shades showcase the combination of modern, in-demand colors with innovative LEDA® technology.

The new colors keep in step with the hottest industry trends while appealing to a nearly endless spectrum of applications.