|
Color Chameleon: Favored Shades
Reflect World Sentiments
Color trends come and go. But what makes a particular shade resonate with consumers involves so much more than simply taste.
Color Marketing Group's Spring 2008 Conference — held March 29 to April 1 in Montreal, Canada — delved into the psychology behind today's hottest color trends. And according to CMG predictions, the direction colors take over the next five years will be a multi-faceted reflection of an increasingly high-speed, complex, global mindset.
What this means is manufacturers can expect to shift their palettes toward shades that reflect the rate of change in our economy, our technology, and the new ways we work and play. The new spectrum showcases colors that are not easily defined, that appear to have movement and employ new technologies to give them the feel of speed, energy and engineering. Excellent examples of this color trend are found in Dragon, Night Moves and Turbo — three new choices from Fantasia® color technologies, designed specifically to address your up-and-coming needs. Dragon shifts easily from rich coppery shades, to an iridescent green, and back again. Turbo has a feeling of weight, of speed and of sleek machinery. And Night Moves glows in the dark with an almost opalescent blue shine. Each offers a "wow" factor that's entirely modern, entirely high-tech.
Because of an international perception of uncertainty that surrounds today's headlines, consumers also feel a certain degree of risk aversion and will tend to seek refuge in "safer" colors. This means neutrals — unique brown and gray tones mixed with elements of more familiar green and blue colors. These muted shades represent common worries about pollution and the economy, and a return to the natural, soothing look of sand and complex stone colors.
The natural neutrals described above also join more vivid shades to represent the colors of increasingly global thinking. As technology connects people around the world, consumers are becoming more interested in learning about cultures other than their own. Color in the next five years will reflect these aesthetics, celebrating the colors traditional to regions around the globe as well as more "natural" colors from the blue and green families.
Lastly, with the stresses of a complex world, also comes the need for recreation. CMG envisions a selection of colors demonstrating a feeling of play, both indoors and out. Here, the fun is found through colors with punch — shades that empower and surprise. Colors with the zing of a neon sign, or with the bold strength of a sports team uniform, tuned to the trends that will shape future color developments. Bayer's new League is an excellent example of the latter. With its slick wet-paint-look deep blue violet, it's a day at the ball park, an evening of hockey excitement, and a Super Bowl Sunday all in one.
By understanding how mood and mindset drive color, Fantasia color technologies continue to offer customers the colors that appeal, entice and astound.
- Click here to read more about the newly-released shades from Fantasia® color technologies.
Bayer MaterialScience LLC \ 100 Bayer Road \ Pittsburgh, PA 15205-9741 USA
The manner in which you use and the purpose to which you put and utilize
our products, technical assistance and information (whether verbal, written
or by way of production evaluations), including any suggested formulations
and recommendations are beyond our control. Therefore, it is imperative that
you test our products, technical assistance and information to determine to
your own satisfaction whether they are suitable for your intended uses and
applications. This application-specific analysis must at least include
testing to determine suitability from a technical as well as health,
safety, and environmental standpoint. Such testing has not necessarily
been done by us. Unless we otherwise agree in writing, all products are
sold strictly pursuant to the terms of our standard conditions of sale.
All information and technical assistance is given without warranty or
guarantee and is subject to change without notice. It is expressly
understood and agreed that you assume and hereby expressly release us
from all liability, in tort, contract or otherwise, incurred in connection
with the use of our products, technical assistance, and information. Any
statement or recommendation not contained herein is unauthorized and shall
not bind us. Nothing herein shall be construed as a recommendation to use
any product in conflict with patents covering any material or its use. No
license is implied or in fact granted under the claims of any patent.
|
|
|
|
Do you have a question about Fantasia color technologies?
We'd love to hear from you. Post your question in the "Hot Topics" section of Bayerfantasia.com and see the replies from our color experts.
|
|
