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How to Feel Good this Spring: Do your Cardio to get your Pulse racing, take plenty of Vitamin-C — and make sure everyone Scrubs their hands!
The color experts at Bayer MaterialScience have developed four new colors — Cardio, Pulse, Vitamin-C and Scrubs — for the spring 2009 season that pop in just the right way for the current mood of consumers. Everyone has the economy on their minds — and while the financial situation may be dour, the trends in color are quite the opposite.
"Springtime is a signal of renewal," said Michael George, site lab manager at Bayer MaterialScience's Color Competence and Design Center in Newark, Ohio. "As the last snow melts this winter, there is a hopeful feeling for the new season. People have the same hopeful expectations for the economy, and these new colors can help to generate that feeling."
Taking hue cues from the Color Marketing Group (CMG), an international not-for-profit association of color designers based in Alexandria, Va., Bayer MaterialScience just introduced the following colors as part of the LEDA® Compounded Color Technology family, under the Rx Medical Colors group:
- Vitamin-C — This juiced-up orange is reminiscent of the first fresh fruit of the season — just the hue to improve a mood and quench your thirst for color.
- Pulse — An invigorating purple color that is deeply chromatic but subdued in just the right amount. Pulse is a bouquet of spring flowers that have just bloomed.
- Scrubs — This middle green is not an average "spring" green — and not an evergreen either. Scrubs gives a bright, airy feeling and is a hopeful reminder of the lush foliage that follows the winter frost.
- Cardio — A lively, vivid pink that seeks and wins your attention at a single glance. Cardio is tender and full of daring.
For medical devices, FDA-modified ISO 10993-1 is the accepted standard for biocompatibility, and the family of Rx Medical LEDA colors was developed with this specification in mind. The four colors are ISO 10993-1 compliant, and can be applied to medical grades of Makrolon® polycarbonate and Bayblend® polycarbonate/ABS blend resin grades.
These colors are not just for medical applications though. "Because the new colors were formulated to comply with medical standards, they've already met the rigorous needs of the most challenging application, and from there can expand to any other application," explained John Skabardonis, polycarbonates marketing manager for North America, Bayer MaterialScience LLC.
Check out these hot, new colors and imagine how they might be just what you're looking for to turn an ordinary product into one that is extraordinary.
Read the entire press release here.
See these new colors on our website, click here.
Learn more about all of Bayer MaterialScience's color technologies here.
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