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It's the Season to Fall for Bayer MaterialScience's New "JUST COOL" Colors
Continuing to build on the strong trend in color toward the bold and bright, Bayer MaterialScience adds five new colors to LEDA® Compounded Color Technology's JUST COOL color family, providing molded-in color for Bayer MaterialScience resins. This color palette pushes the edge of color crispness as Bayer MaterialScience continues to align with the trend toward eye-popping hues. These colors allow product designers to take risks with color and inject excitement into their product offerings in a challenging economic climate.
Bayer MaterialScience color experts take their color cues from the Color Marketing Group (CMG), while adding their own, unique flair. CMG is an international not-for-profit association of color design professionals based in Alexandria, Va.
Products will pop with the latest colors from LEDA® Compounded Color Technology:
- Candy, dandy eye candy that's a translucent spin on red with an upbeat techno-flamingo or techno salmon spirit.
- Marina, a translucent, cool, spa-like blue that makes gentle waves by calming and nourishing the spirit and is in growing demand as blue "becomes the new green" for environmentally conscious products.
- Tortuga, an opaque green that screams "notice me" with a nod to nature and grandma's avocado-green blender, and is just begging to be paired with other bold hues.
- Twist, a translucent lollipop-lemon yellow that almost makes your mouth water, makes you want to twist and shout, and share a smile.
- Wysterical, a dense, intense opaque purple that captures the season's hottest fashion hue and adds just the right accent to brighten up the grayness of winter.
See these new colors on our website.
Read the entire press release.
Learn more about all of Bayer MaterialScience's color technologies.
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